At the heart of football performance analysis lies a drive to innovate, evolve, and deliver insightsthat truly make a difference on the pitch. The Edge ID project embodies this ambition. As Head ofPerformance Analysis, I’m proud to introduce this initiative that aims to revolutionise how we understand, develop, and support players through tailored analysis at all levels..
Welcome ourWildcard - Harry Cain.
What Is The Edge ID Project?
The Edge ID project is about more than just numbers. It’s a comprehensive approach to player profiling that merges tactical understanding, technical skill, and mental resilience into a single, dynamic picture. This allows coaches and players to see where they excel, where there’s room for improvement, and exactly how to progress.
Our aim is clear: provide elite players with personalised, actionable insights that help them maximise their potential at every stage of their careers.
Working with Harry Cain: Creativity Meets Football Excellence
Another exciting part of The Edge ID project is working with Harry Cain. I first noticed Harry during Ballers League Season 1, where he played for Yanited — and whether he’s in for Season 2 is something to keep an eye on! Beyond the pitch, Harry is a powerhouse content creator with over 1.5million followers across platforms. His ability to connect with fans and players alike is unmatched.
Harry’s no stranger to football at a high level he recently represented England in a creators 11 vs 11tournament, showcasing his skills on a big stage. Off the pitch, he works closely with some of the biggest organisations in football and media, while playing competitively for Sandbach. Simply put,he’s a very busy man balancing semi-pro football, content creation, and media work.
Bringing our wildcard, Harry into The Edge ID means blending creative content with elite football insight, giving us a unique opportunity to innovate how performance analysis and player profiles areshared and understood — making the process both engaging and insightful.
What to Expect from The Edge ID Collaboration
Together with Sean and Harry, The Edge ID project will deliver:
• Visuals & Coaching Points: Clear, impactful video and data-driven visuals paired with expert coaching points to highlight areas of strength and improvement.
• Targeted Development Focuses: Tailored growth plans aligned with each player’s needs and ambitions.
• Elite Feedback: Precise and actionable insights designed to meet the demands ofprofessional football.
• Engaging Content: Innovative ways to share performance insights, making analys is accessible and motivating.
Looking Ahead
The Edge ID project is a bold step towards shaping the future of football performance analysis. By combining cutting-edge technology with the experience of players like Sean Roughan and the creativity of influencers like Harry Cain, we’re setting a new standard for how players develop and succeed.
Stay tuned for updates as we push the boundaries of what performance analysis can achieve,helping players and coaches gain that crucial edge.
Max Bateman
Head of Performance Analysis at The Edge In Sport
