Who We Are

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Edge in Sport is a performance analysis company built for the modern game. We help footballers unlock their potential by providing elite-level insights that are accessible, actionable, and tailored to the real demands of the sport.

Whether it’s breaking down match footage, identifying patterns of play, or supporting decision-making on and off the ball - our mission is to bring clarity to performance and confidence to players.

Our Mission

At Edge in Sport, we believe that: Every player deserves high-quality analysis, not just those at the very top. Understanding performance is key to developing it. Trust, clarity, and connection are the foundation of great feedback.

Our aim is to support athletes with the same level of detail, depth, and professionalism seen at elite clubs; but personalised and player-focused.

“Performance is more than stats or clips—it’s context, habits, and clarity. We provide that edge.”

Meet the Team

We are a group of experienced football professionals with backgrounds in:

• Performance analysis
• Coaching
• Talent ID
• Player development
• Ex Professional Footballers

Every member of our team has worked in professional and academy football settings and understands the pressures, standards, and subtleties of the game.

Core Team Includes:

Lead Analyst – Specialising in tactical breakdowns and player-specificKPIs

Recruitment Talent Scout - Has the aboilioty to break down parts of play and feedback in a suitable manner.

Data + Video Specialist – Converts performance footage into clear visual stories

Ex Professional Footballers - Aids in the feedback process and gives you potential to have 1:1 call with them

Our Objectives

At Edge in Sport, every action we take is designed to create meaningful impact - for players, for the football community, and for our brand. Ourkey goals are to:

Partner with the Best to Offer the BestOur primary mission is to work alongside the most promising and dedicated professional players - providing them with the highest-quality, individualised, and holistic development support available outside of the clubs. We combine expert performance analysis with tailored insights to accelerate growth on and off the pitch.

Create High-Quality Content
Produce engaging, insightful materials for our social media channels and website that showcase our expertise and the transformative power of analysis with YOUR help.

Demonstrate Real Value

Highlight the tangible benefits of professional performance analysis, showing how it directly improves player performance and decision - making, across a season.

Amplify Brand Awareness

Share authentic, real-world stories of player growth and development that resonate deeply with athletes and fans alike. Tracking positives/development points, and highs & lows in the 2025/26 season.

Expand Our Client Base Organically

With your help, build trust and credibility through genuine player endorsements and word-of-mouth recommendations, growing ournetwork naturally and sustainably.

What Makes Us Different?

Tailored – No generic feedback. Everything is adapted to your position, style, and goals.

Transparent – You’ll know what, why, and how with every piece of analysis.

Connected – We collaborate with players. Your voice, your game, your edge. Current – We use cutting-edge tools and stay in sync with trends inmodern football.

Core Concept

At Edge in Sport, we believe that true player development happens through targeted, expert insight combined with real-world application.To bring this vision to life, we are launching an exclusive initiative designed to support and showcase six standout pro footballers - each representing a distinct position on the pitch.

Positions Covered:

• Goalkeeper (GK)
• Centre-Back (CB)
• Wing-Back (WB)
• Central Midfielder (CM)
• Winger (W)
• Striker (ST)

This ensures a broad spectrum of playing roles, giving a holistic view of football performance and allowing us to tailor feedback and learning to the unique demands of each position.

What the Players Receive

Selected players will benefit from 1 to 2 comprehensive, professional performance analyses per month, entirely free of charge. These analyses are crafted by our team of ex-professionals and expert analysts, combining video review, tactical breakdowns, and personalised feedback specific to the player’s role and development needs.

This is more than just raw video - our goal is to deliver actionable insights that help players understand their strengths, identify growth areas, and make smarter decisions on the pitch.

Player Commitment

In exchange for this tailored development opportunity, players agree to support our collaborative approach by:

Granting permission for Edge in Sport to publicly share their analysis content. This can include video clips, visual graphics, and written breakdowns that illustrate their progress and showcase our work. Engaging on social media by tagging @EdgeInSport and providing shoutouts whenever they share analysis content. This helps amplify both the player’s and Edge’s visibility within football networks.

Optionally contributing testimonial quotes or short video clips reflecting on their development journey. These authentic voices help inspire others and reinforce the value of professional analysis.

More than just Analysis

We don’t just work with any footballers - we work with the best. This initiative is designed for high-potential, ambitious players who see performance analysis as a critical part of their development and identity. We are selecting six standout athletes each from a different position on the pitch to receive one to two professional performance analyses per month, completely free of charge. These in-depth reviews, delivered by our team of ex-professional players and expert analysts, are tailored to each individual’s playing role and development goals.

In return, players allow Edge in Sport to share their analysis content publicly and tag us in any related posts, with the option to provide testimonials that reflect their growth. This is more than just free analysis - it’s a platform to build your profile, refine your performance, and inspire others.

Real Players. Real Analysis. Real Exposure.

Gain the Edge